love4eva

(Written by Miguel Anderson)

As LOONA (stylized as LOOΠΔ) continues to solidify themselves as K-Pop’s most talented acts who have the presence and ability to compete in the fast-paced and saturated industry, they continue to distinguish themselves amid the competition.

It’s known that K-Pop is a fast-paced business. Companies spew out a catchy song along with a heavily choreographed dance to a group each month, so little time is taken out towards creating a quality song. However recently, LOONA has been breaking this routine, or at least moving past the ever so basic pop song. You can date this to the start of LOONA’s debut process, where each girl of the 12-member group has released an amazing song that veers past a catchy melody every month. Each song, true to the identity and character of each girl, shows its powerful abilities in singing and rapping. The songs come fully equipped with top notch vocals, amazing productions, and aesthetic visuals that go beyond what the K-Pop industry has been accepting for the past decade.

“love4eva” by their sub-unit LOONA yyxy is no different from this. The unit, consisting of Yves, Olivia Hye, Chuu, GoWon has made a joyful splash into the K-Pop world with the help of experimental pop artist Grimes. It’s fitting that Grimes and LOONA have collaborated together. Both artists have created their own distinctive musical worlds that elevate each of their sound and style and they seem to fit perfectly with each other through this collaboration. Grimes helps introduce the girls into their “sweet” feelings and set the tone for the bubbly track as they analyze love’s emotions with confusion and ambition. “Love4eva” explodes with colorful synths and carries an energetic bouncy beat which is finally aided by an EDM dance break definitely inspired by Grimes’ experimental style. Having E-Tribe hands in production, the duo has churned out a cute tune for the girls that sounds both lively and classic, completing the debut process for each of the girls and introducing LOONA yyxy to the world.